STARLUX Airlines Unveils Uniforms and Cabin Design of Airbus A321 Neo, Business Class Seat Design, Economy Class Seat Design and Onboard Entertainment System
The Taiwan startup airline STARLUX Airlines unveiled its new uniform and cabin designs, along with a unique fragrance formulated exclusively for the airline at a press event today. The event was titled “JX Style” and was held to officially introduce some of the new styles and features the detail-oriented luxury airline intends to launch when it officially takes to the air in early 2020.
From tarmac to runway, STARLUX aims to lead the style in the airline industry. Its uniform collection for cabin and ground crews was designed by renowned Taiwan fashion designer Sean Yin. “For me, STARLUX is a luxury brand — not just another airline. I wanted to combine a classical airline look with modern touches to create chic but practical fashions unlike anything that has been seen before,” Yin said.
The collection combines fashion elements from the 40s and 50s with space-age accents, employing natural gold and space silver tones to simultaneously evoke elegance and state-of-the-art appointments. STARLUX employees with first-hand work experience contributed to the design of the new uniforms by providing opinions and suggestions.
While stylish, STARLUX’s uniform collection features many functional innovations. Some of the more typical accoutrements have been modified to be simple yet practical. For example, the traditional pilot hats have been replaced by more casual caps embroidered with the winglet pattern of the STARLUX logo. Both male and female cabin attendants will be carrying the same attaché case, which can hold an iPad and A4-sized files and can be worn either as a handbag or a crossbody bag.
Male airport agents and cabin crew will work in more comfort wearing standing-collar shirts without neckties. Embroidery is used on many items to create structural, clean-cut and trendy lines. To offer the ultimate comfort to front line staff, breathable mesh fabrics are spliced into strategic sections of the uniforms. Employees also have more style combinations to choose from. An airport agent can choose between pants and a skirt or between a suit vest and a suit jacket; a ground handling agent can choose between pants and shorts.
To remind the front-line staff of their commitment to safety, badges with the slogan “Safety is our attitude” are displayed on the uniforms of pilots, engineering and maintenance staff as well as ground handling staff.
STARLUX hopes to make flying even more relaxing and memorable by developing an exclusive fragrance it calls “Home in the Air.” The airline enlisted a local perfume manufacturer P.SEVEN to help produce this refreshing fragrance.
“Smells can be an indelible part of our memories. A certain aroma can remind you of a specific place and time. I tried to develop a fragrance that could evoke the pleasant feeling of flying with STARLUX,” said Pan, founder of P. SEVEN. Multiple formulations were developed and put to a vote to allow STARLUX employees to choose the which of the offerings would become the airline’s signature fragrance.
“Home in the Air” evokes the tranquility of home and the expanse of the galaxy. Notes of various woods and leather have been combined to elicit the warmth of mother earth, while the aromas of iris and violets conspire to create a calm and soothing cabin environment.
Passengers will encounter the new fragrance not only on STARLUX flights but at the airline’s ticketing counters and lounges. It will also be featured in the lotion and hand wash dispensed in economy class and the hot towels used to welcome business class passengers upon boarding. STARLUX hopes to make their customers feel at home when stepping into any space of STARLUX.
The cabin interior as well as the seating in STARLUX’s A321neos economy and business classes has been designed by BMW Group Designworks and was also showcased at the event. Economy class seating features bright and natural colors, and ultra-thin seatbacks engineered to increase leg room. Every seat is equipped with a high-quality leather headrest, which is rarely seen on narrow-body aircraft. Passengers will be able to enjoy restful sleep without bringing their own neck pillows. A personal entertainment system with a 10.1-inch 720p screen is equipped on every seat. Below the screens, there are USB ports and single earphone ports to allow passengers to plug in their own earphones. Free Wi-Fi with basic access is also provided to make the journey as convenient and pleasant as possible.
The atmosphere of STARLUX business class is comparatively more settled and tranquil, employing relatively dark and elegant colors to evoke the majesty of the galaxy. While the cushions and privacy dividers are a classical dark grey and rose gold the color of Cashmere Silver inspired by BMW adds a futuristic, hi-tech touch to the back shells. Each passenger is provided his or her own 15.6-inch 1080p inflight entertainment system screen while seated cozily in the first narrow-body airliner seat in Taiwan that can transform into an 82-inch fully flat bed. The seat control panel is situated beside the headrest so that a passenger can reach the button easily to return the seat to an upright position.
STARLUX values every detail of each journey, aiming to satisfy passengers with every aspect of its services. The first A321neo will be delivered at the end of this month. With the outfitting of its top-notch team and fleet, the airline is prepared to begin flying passengers all around the world.